BitxBet
Bitx Bet is a website for gambling games, casinos, and more. The challenge here was to redesign the entire website style and bring seriousness with a user-friendly concept. Being mobile-first, the main goal was to create a site that is easy to navigate.
Tools: Figma & Miro
Overview
Bitx Bet is an online betting site based in Curaçao. However, the brand accepts players from various parts of the world. It is well-known for sponsoring prominent athletes and fighters in the sports industry, gaining significant visibility in recent years.
Visual Aspect
The brand employs shades of blue in gradients and is unwilling to part with this style. Its major issue was the lack of understanding of each page, leading to high dropout rates during the initial sign-up process. Therefore, I embraced a friendly style for the new design, simplifying pathways and enhancing usability for the players.
Research
Upon analyzing the main competitors, it was observed that the majority had straightforward actions on their websites, with minimal options and menus to avoid confusing the user. Regarding registration, any action performed on the website without a login automatically directed the user to the registration section. The automation of documentation also proved highly effective, simplifying the registration process and making it much quicker.
Solution
Automating documentation during registration, allowing users to avoid entering their personal information since it is already stored in the database. Mandatory login for any action on the site, whether for real games or simulations, thereby building a comprehensive user information database. Streamlining pathways for clear and concise actions, and implementing a design system for the standardization of all elements within the website, ensuring greater responsiveness.