Playnero
A company founded in Spain, with a website dedicated to online gaming and sports betting. For this project, the creation of the brand's logo and the development of web pages for both mobile and desktop were requested. The brand is set to launch in 2024.
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Tools: Figma & Illustrator
Overview
Playnero, an innovative player in the online betting scene, emerges as a new platform in the European market. With a user-centric approach, Playnero offers a dynamic experience, providing a wide array of options in online gaming and sports betting.
Visual Aspect
For the brand logo, it was necessary to incorporate playing card suits to evoke the essence of card games and betting. The client requested the use of golden tones along with burgundy as the primary colors. As for the website, a dark color scheme was mandatory and essential to convey seriousness and align with the logo, as 'nero' signifies darkness.
Branding
The final decision was to use dark backgrounds and keep the logo in gold and white. The variations allow the logo to be applied on any background, whether light or dark. The use of the suit alludes to the letter A, bringing the gaming aspect that the client requested. The font from the Montserrat family was used, with a slight modification to the letters P and N.
Result
The challenge for this brand was significant as the color combination could potentially create a very blurred appearance, deviating from what we truly aimed for. However, the outcome was truly surprising; we managed to bring about the elegance that the brand demanded while staying true to the focus of the i-gaming world. The combination of golden hues with burgundy ultimately proved to be a standout feature. The brand is currently being launched into the market and promises substantial results.