Tusta
Tusta is an online loan application where the goal was to redesign the entire brand style and communication with customers. Faced with a significant issue of defaults due to a lack of understanding of the product, I was tasked with giving the company a new design.
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Tools: Adobe XD & Illustrator
Overview
The company focuses on providing loans to micro-entrepreneurs in Brazil, aiming to boost businesses and facilitate the purchase of materials for inventory or specific household investments.
Visual aspect
The app offers all the functionalities of a conventional bank, including statements, transactions, and transfers. However, it's important to note that the loaned amount can only be utilized within the app. This approach is designed to not only provide banking services but also to transform the platform into an e-commerce area.
Problem
The biggest challenge faced by the company was the lack of repayment of loans. After extensive discussions with potential users, it was realized that a significant portion of the loan repayment issues stemmed from a lack of understanding of the payment process. Therefore, the decision to redesign the entire product was deemed the best option.
Solution
After conducting market research and engaging in conversations with customers, the decision was made to revamp the entire visual design and adopt a more friendly and basic communication style. As a result of these stylistic changes, not only did the number of payments increase substantially, but the customer base also experienced significant growth.